Entrepreneurial-minded leader responsible for spearheading the growth of WODcast from inception to a leading global platform for managing CrossFit competitions. Cultivated strategic partnerships worldwide, positioning the brand as the industry’s gold standard among organizers and athletes. Achieved a successful exit and seeking the next challenge.
Work Experience
Director of Digital Operations
Pearl River Mart
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Present
Grew Shopify e-commerce YOY revenue by 20% in the first year by unifying emails collected from disparate funnels into a single list to drive DTC conversions via MailChimp campaigns. Leverage the latest AI tools to increase AOV of each cart by serving highly relevant cross-sell / upsell products. Increased average session duration on the site by 50% by giving users AI assisted searching and filtering of products as more time spent translated to higher conversions (www.pearlriver.com) Directed a remote development team in India while serving as a lead contributor, architecting and implementing AI-driven features that significantly improved user engagement, average session duration and average order value to make a significant impact on revenue Spearheaded the migration from disparate legacy POS systems to a unified Shopify and Shopify POS solution across multiple retail locations, enabling true omnichannel retail and achieving over $100K in annual savings on credit card processing fees by consolidating payments through Shopify Payments
VP Software Engineering & Platforms
Snorble
March 1, 2022
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February 1, 2025
Facilitate cross-disciplinary collaboration among leads in hardware, firmware, application development, mobile technology, automatic speech recognition, creative design, dev-ops, and over-the-air (OTA) functionality. The collective effort aims to create a smart companion for children that can perform over the air updates and receive downloadable content (www.snorble.com) Product and Platform are designed with security as the topmost priority to protect the child and family's privacy. The security framework begins the moment the Doll leaves the factory, extending all the way through to a successful registration via the Mobile App and secure download of the latest docker image onto the Doll. Authentication and Authorization are governed by the Doll serial number, CPU serial number, and other proprietary information with a transient Firebase Token that informs foundries.io (OTA provider) to push any downloads to the Doll Lead the development of an internal content creation platform that enables rapid prototyping and iteration by emulating the Doll on a local machine. Once the content creator is satisfied with the content, it is bundled up as a Poetry package and then published to an AWS content repository for download Directed the implementation of build pipelines that enforce code readability and security, scan open source code for vulnerabilities, prevent usage of open source code that use copyleft licenses, maintain threshold for unit tests and code coverage
Technology Director
R/GA
July 1, 2007
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March 1, 2022
Client – Google Developed REST API leveraging Python 3 & FastAPI to support a global initiative that assists governments and travel related businesses in opening post-pandemic. (destinationinsights.withgoogle.com) Collaborated with Google data team to process over 2 Billion rows of data spanning years 2019, 2020 and 2021. Leveraged and optimized BigQuery datastore to aggregate and filter queries to return results within 700 ms on average. Memorystore is leveraged as a caching layer to store previous queries preventing direct hits to the datastore and increasing performance Client – Samsung Global Managed a team of 12 technologists that focused on building immersive experiences in Web GL and Lottie. Experiences are operable on the latest mobile device to the oldest desktop device (IE 11 / Windows 7) deployed in 70+ locales and translated in 23+ languages (including Arabic) Leverage ReactJS and Storybook as common components for each Chapter of the campaign. Use Monorepo and a private NPM Registry to manage component versions. Last but just as important, a custom CI/CD pipeline deploys code to Samsung’s Adobe Experience Manager servers Managed technical constraints of lowest tier device IE 11 / Windows 7 by graceful degradation of WebGL experience based on calculating the FPS in Canvas. As such, devices having less than 20 FPS are considered low tier Additional techniques to decrease the “perceived” load time are lazy loading using BLOB Urls so the necessary assets are first downloaded to begin the experience. Base 64 small images as DATA URI in minified .js file and leveraged Sprites to decrease network requests Client – International Olympics Committee The IOC invited R/GA to rebuild their entire commercial partner approval system based on the work for Bridgestone and a client relationship I cultivated during and after the project. This lead to a direct impact on growing the business by developing a lead and converting that to a project worth $6,000,000 USD Awarded project by providing a solution to address their business needs that blended in bespoke design and technologies that enabled their workflows to evolve with ever changing requirements and partner landscape Managed a team of 8 engineers to realize a composite application built on NodeJS that integrates with an enterprise Digital Asset Management System (Aprimo DAM) and Business Process Management (AgilePoint). Data modeled to support their global operation drives the DAM and BPM. Solution built on Amazon Web Services and secured through the IOC’s Identity Access and Management system Client – Bridgestone Designed and implemented an Olympic Marks Approval system to facilitate the use of Olympic Marks used by Bridgestone advertisement activations. Other functions of the system include digital asset management, governance, campaign tracking and digital rights tracking. Multi-language and regional functionalities are also part of the system to support their Japanese and North American offices Global Cloud based solution built entirely on Amazon Web Services. Leveraged S3, CloudFront, RDS, Cognito and Cloud Formation automated by a Continuous Integration process (Circle CI) Managed a team of 10 engineers including HTML5 developers, API developers, Dev-Ops, and User Experience folks to deliver a bespoke solution that an organization their size, have not deployed before Successfully managed the client relationship, final project deliverables and resulted in a very happy client Client – Nike Project: NikePlus Human Race 2008. Lead a team of 8 engineers to develop a site that integrated running statistics from participants in 28 cities around the world during a single day 10K race with NikePlus. Responsible for site architecture and localization for the site that supported 28 cities that served as a multi month campaign (pre-race, race-day and post-race). Awards include: Silver Clio, Bronze Pencil, Cannes Silver Lions Project: Nike BallersNetwork. Lead a team of 7 engineers to develop a Facebook Application that created a social community around League Managers, Coaches and Players. Features to note are Tournament Tool, MVP voting via SMS and World Map of user-generated basketball courts. Awards include: The One Show Gold Pencil, Bronze Clio Project: Nike SPARQ. Lead a team of 6 engineers to develop an integrated site that aims at enrolling Trainers, Coaches and Athletes into the SPARQ system of rating athletes. The core technologies used were Flash/HTML/Javascript leveraging restful services built by SPARQ. The architecture of the site is componentized so that SPARQ features could be customized and ported to other Nike categories with ease Project: Nike EasyKicks. Managed a development team of 4 engineers to build an eCommerce store on Shopify that offered subscription shoe services for children. NodeJS was used as the middle-ware to integrate various Shopify applications such as ReCharge for recurring payments and ShipHero for inventory management and fulfillment Project: Nike VR Showroom. Managed the development team of 5 engineers to build out a configurable virtual showroom in Unreal Engine 4. The virtual showroom communicated to business specific services through a REST API. The business services consist of a AWS EC2 Java SpringBoot Server, AWS RDS MySQL Database and an Amazon S3 Bucket. Docker compose was used to create a local instance of these components when the showroom was displayed in areas with little to no internet connectivity Client – Chanel Architected and developed the Chanel Fragrance & Beauty e-commerce platform for the US. In addition to the US, the Fragrance & Beauty platform has been localized for 22 other locales around the globe, including China, Japan, Korea and Arabic Middle East. Each locale is also optimized for the iPad Core technologies used on this client were PHP/CodeIgniter, Memcached, JQuery and a home- grown CMS. The PHP layer aggregates all product info such as inventory/pricing from PFSWeb, production description and images from Chanel’s supply chain management tool and approved/unapproved content from the CMS The leveraged use of Memcached on the server and Akamai as the CDN allowed Chanel to serve their global customers with a single primary server and a single failover server. This allowed Chanel to reduce maintenance costs by keeping a smaller footprint and reducing the overall complexity of the environment
Education
New York University
BS Computer Science
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Honors & awards
Cannes Lion (Silver) - Media
May 1, 2009
https://www.jaredelms.com/work/nike-human-race Awards: - Cannes Lion (Silver)- Media - Communication Arts - Interactive Annual - Winner - Advertising - CLIO Award (Silver) - Content & Contact - CLIO Award (Silver) - Integrated - ONE Show Interactive - Bronze Pencil - ONE Show - Merit Award - Innovation in Advertising & Marketing - Webby People's Voice Winner - Environmental and Experience Marketing
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