Strategic creative director shaping brands and campaigns across fashion, lifestyle, and consumer businesses. Lead integrated creative from positioning through execution, translating brand vision into cohesive visual systems, storytelling, and content across brand, editorial, digital, and retail channels. Known for balancing narrative clarity, design excellence, and growth realities while building teams and scalable creative processes.
Work Experience
Creative Director
LT Apparel Group
June 20, 2022
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Present
• Own brand and creative strategy across DTC, wholesale, and marketplace channels, positioning creative as a core business driver. • Partner with executive leadership on brand vision, annual planning, and investment priorities across marketing, e-commerce, merchandising, and product. • Lead seasonal go-to-market campaigns from concept through launch, balancing brand equity, storytelling, and performance. • Direct integrated creative across e-commerce, retail, social, paid media, CTV, and experiential, ensuring cohesion across touchpoints. • Build and scale internal teams and external partners, overseeing resourcing, budgets, timelines, and production models. • Establish creative standards, systems, and workflows that improve speed-to-market and enable consistent execution at scale. Business Impact & Growth – Drove $75M in revenue, delivering +2.5% DTC growth and +60% wholesale growth through integrated brand and campaign strategy. – Increased brand awareness 10% through a fully integrated brand campaign supporting top-of-funnel growth. – Reduced returns to 0.16% by launching AI-powered sizing and personalization, improving customer confidence and operational efficiency. – Generated $1.5M YoY incremental revenue by modernizing product imagery and visual standards across DTC and marketplaces. – Increased email revenue 62% YoY (+$330K) and post-purchase revenue 531% through creative optimization and journey design. – Led loyalty program strategy and launch, increasing conversion from 8% → 21% and AOV from $105 → $125. – Delivered enterprise-wide ADA compliance, mitigating legal risk while improving UX and accessibility. – Transitioned key campaign production in-house, reducing agency dependency and accelerating timelines.
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